"Amazingly smooth, like me."
I drove past this billboard a few weeks ago, while I was driving to Philadelphia to visit the awesome and amazing Katie Colihan.
First thought: “Lame.”
Second thought: “Who decided it was a great idea to use that tagline? The context of that advertisement, with the woman on the left, implies a very different meaning!”
Third thought: “Drinking Dr. Pepper isn’t a smooth experience – soda creates bubbles and fizzles as it goes down your throat.”
Fourth thought: “There’s nothing ‘smooth’ about Brazilian waxes. I’ve heard the whole ordeal is quite painful.”
Fifth thought: “So, the message being conveyed here is ‘Getting a Brazilian wax (you know, hairs ripped out of your nether regions) is like drinking a can of Dr. Pepper?”
*shudder*
Last thought: “No wonder Dr. Pepper’s advertising budget is being increased by $30 million dollars – they need a MUCH BETTER idea to get those cans to fly off grocery store shelves!”
Links In This Post:
Katie Blogs http://katieblogs.com/
Double Entendre http://dictionary.reference.com/browse/double+entendre
Dr. Pepper to Add $30 Million to Ad Budget http://adage.com/article/news/dr-pepper-add-30-million-ad-budget/228962/
