If you come out of Macy’s Herald Square, through the West 34th street exit, and walk down the block, you can see Victoria’s Secret on the corner.
At the time of this blog post, there is a huge poster over the Victoria’s Secret main entrance, featuring a model wearing the lingerie company’s newest bra, “The Showstopper”.
As I stood staring at the poster, it occurred to me that calling naming the bra “The Showstopper” was a bit of an overkill.
Why?
All of the Victoria’s Secret branding and advertising is designed to “stop the show” and capture your *full and undivided attention.*
Don’t believe me? Watch the following commercial and see if you can pull your eyes away before the 30 second segment is up.
Victoria’s Secret “Very Sexy Seduction” Commercial
I bet most of you watched the 30 second clip from beginning to end, proving my point – the marketing folks at Victoria’s Secret excel at “stopping the show”. No bra needed – or at least, think of a name that’s less redundant!
Questions:
- Do you think Victoria’s Secret branding and advertising does a good job of capturing your full and undivided attention?
- Do you think calling their newest bra, “The Showstopper” is a bit redundant?
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